Enhanced Ecommerce: Which Implementation Method Should You Choose?

Enhanced Ecommerce: Which Implementation Method Should You Choose?

The number one question I get asked is "How do I implement Google Analytics Enhanced Ecommerce?". This article covers the two methods of implementation and which you should choose. The two methods of implementing Enhanced Ecommerce The first stumbling block people trip over when getting Enhanced Ecommerce on their website. There…

Read More
Inspecting Your Data Layer The Easy Way

Inspecting Your Data Layer the Easy Way

Today I wanted to show you a quick way to inspect the data layer of any website, without needing any technical know-how. This is useful when you want to ensure that the data layer is implemented to your specifications or just want to be nosey and see how other people have…

Read More
The Minimum Viable Data Layer For Ecommerce

The Minimum Viable Data Layer For Ecommerce

I want to share with you the default, but powerful data layer template I get all my clients to implement when I start working with them. If you've read my introduction to data layers then you'll know that I feel they are one of the most valuable assets a digital…

Read More